THE HISTORY OF ROSATI ICE
Now over 103 years in business, we pride ourselves in being THE original Italian Ice company in the United States. In 1912 Founder Sam Rosati, a man of humble beginnings, started a business in Philadelphia making Italian ices cranked by hand in the basement of his West Philadelphia home. S.R. Rosati's first flavor was Lemon Ice. Sam knew from the start that it would take more than water and flavor to create great Italian ices and he soon became known as "the king of water ice", selling his popular ices from horse-drawn wagons throughout the city and at the Jersey shore. In the mid 50's, the company moved to its current location in Clifton Heights, PA when the business was handed down to Sam Rosati's daughter and son-in-law. Rosemarie and Jim Salamone continued to expand S.R. Rosati as it became the leader in its category for the Tri-State marketplace in Pennsylvania, New Jersey and Delaware. Rosati was the first to sell Italian ices in Dixie cups in the 1960's, later changing to clear plastic cups so customers could see the product they were enjoying.
In 1997 the company was sold to Dave Schumacher, Jim and Rosemarie's son-in-law and Rich Trotter, Rosati's current owner and President. Under this leadership, our company's goal to be a national brand was realized with expansion to 41 states, Canada and Puerto Rico.
For the past fifteen years as school lunch programs and nutritional policies have evolved, Rosati has improved its school cups and has also created more than five special seasonal offerings for school districts around the country. Rosati's innovative recipe allows schools to use their ice cups as fruit replacements on the menu in school cafeterias. This makes it fun for kids to fulfill the daily fruit requirement.
During our centennial year, the company focused on the growing Hispanic market with additional products and flavors, including the new 'Mangoneada' which features mango ice accented with a chili pepper sauce flavor. Over the past few years, we've expanded our retail store business and our store locator will help you find Rosati Ice at an Acme, Weis or Whole Foods (Southeast regions) near you.
Today as the original Italian ice company continues to expand in the south and southwest, we bring our quality recipes, flavors and social marketing ideas to kids of all ages as they enjoy their favorite Rosati ice treats in scoop shops, food markets, schools, festivals and anywhere the happy sounds of a ding-a-ling truck can be heard.
The Rosati Ice® family celebrated their 100th Anniversary Celebration in August 2012 at the Clifton Heights, PA location along with some fun promotions with our distributors and mobile vendors throughout the year. We hope you'll LIKE us on Facebook, come back often to watch our YouTube channel videos, Tweet us on Twitter and stay in touch on all of our Social media sites so we can add YOUR smile to Rosati's next 100 Years of Smiles®!
Celebrating a birthday? Rosati introduced its Happy Birthday Ice cups for schools and, Birthday Cake Ice for everyone. The latest addition is our American Hero Ice (straweberry lemonade flavor). Rosati's party pails of Italian Ice were introduced exclusively into Acme and Cousins' markets in 2013. They return in two quart sizes and in more flavors along with our 10 oz Italian Ice cups now also available at Weis Markets and other retail outlets. Check out our EVENTS page for more history making news including our first orders of coconut water ice which is rolling out into our Southeast Region in Georgia, the Carolinas, Alabama, Mississippi and Tennessee.
"Have a Rosy Day"!
Thanks to Tom Dillard for his well researched and very thorough article on the history of our company.
Click here to read Tom's article.